Sustainable Future

Through Research and Teaching.




My research looks at how social and environmental challenges shape organizations' strategic decision-making and actions. The nature of sustainability challenges is unpredictable and not known ex-ante. Thus, strategic responses to them are based on interpretative actions. Managers and organizations need to make sense of the situation before they can act. Therefore, I am interested on cognitive aspect about how organizations define the complexity of the problem and the holism of solutions.


During my Ph.D., I emphasized the aspect of decisions making by looking at the business case of corporate sustainability. My work was guided by the research question guiding the dissertation revolved around: “What is the relevance of the business case in Corporate Sustainability and how do we move beyond it?”. I focused on the constituent elements of the business case in Corporate Sustainability and its inherent problems of missing concreteness in theoretical understanding and research design. In my dissertation I criticize the business case thinking and propose alternative views toward a more complex and detailed understanding of corporate sustainability.


During my Postdoc, I studied concrete organizational actions towards sustainable development by following approaches to innovations for sustainability in the various Canadian industries, such as the Canadian Oil Sands industry and Social Innovation Labs. I investigated the role of different actors and how they see perceive the system they are part of.

For further information on my two recent areas of interest, innovations for sustainability and the business case for sustainability, please click on the boxes below.


  • Bansal, P., & Grewatsch, S. (2019). The unsustainable truth about the stage-gate new product innovation process. Innovation, 1-11.

  • Grewatsch, S., & Kleindienst, I. (2018). How organizational cognitive frames affect organizational capabilities: The context of corporate sustainability. Long Range Planning, 51(4), 607-624.​

  • Grewatsch, S., & Kleindienst, I. (2017). When does it pay to be good? Moderators and mediators in the corporate sustainability–corporate financial performance relationship: A critical review. Journal of Business Ethics,145(2), 383-416.

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© 2020 by Sylvia Grewatsch, Ph.D.